Social media strategy for schools, camps & mission-driven organizations
The families deciding about your school or camp have already seen your Instagram. They've formed an opinion before they ever call to schedule a visit.
For a lot of families, that's the first impression, long before a tour or a conversation with anyone on your team. I build the social media strategy that helps those families choose you, and your team runs it.
Start a ConversationReal Results, Clear Strategy
Three programs, three different starting points, and the same approach: strategy first, then content, then a team that can run it without me in the room.
Independent School
Albuquerque Academy
"Garin's ability to translate complex program goals into high-impact, creative strategies has significantly boosted our digital presence and engagement."
Amy Eglinton Keller, Director of External Relations
Read the Albuquerque Academy story →Summer Program
Think Summer
A six-week summer program open to the whole community, reaching families well beyond the Academy for the first time.
Read the Think Summer story →Sleepaway Camp
Pine Forest Camp
"Garin gives us the confidence to show up as we are within a framework that just makes us better."
Anna Black Morin, Executive Director
Read the Pine Forest Camp story →Built for How Your Families Decide
A family choosing a school or a camp is choosing an environment for their kid. That's a slower decision than picking a restaurant off an Instagram post. It happens because a family has seen your account enough times to feel like they already know you, long before they set foot on campus or call to book a tour.
That's what the strategy is built around: consistent, specific content that makes your organization familiar well before the ask, so the tour or the open house can do the job it's supposed to do.
Hiring a full-time social media role means a salary, benefits, and hoping you land someone who understands this particular world. I bring that expertise to your team without the overhead. Because my own background is in education, I teach the strategy to your team, so they can run it themselves after I'm gone.
See How We'd Work TogetherFree checklist
What a new family sees in the first 60 seconds on your Instagram
In about 60 seconds, a family who has never heard of your program decides whether they want to learn more. This checklist walks you through those 60 seconds on your own profile, in the order a new family sees them, with a score at the end and the one fix to make first.
Get the Free ChecklistAbout ten minutes, on your phone.
How We Can Work Together
Every engagement starts with a free 20–30 minute discovery call, just to make sure the fit is right.
$750
Social Media Starter Kit
A focused audit of your current presence, delivered as a recorded video walkthrough with next steps your team can act on right away.
$3,500
Strategy Package
A complete, custom strategy with a 3-month content plan, a strategy presentation, and two follow-up calls.
$750
AI Starter Kit
The custom AI documents your team needs to plan content in your voice, month after month.
$997/mo
The Strategy Partner
Ongoing strategic support for organizations with a strategy already in place.
Onsite days and hourly consulting are also available.
See Full Packages & Pricing →Looking for a place to start?
The Voice Primer helps your team put your program's voice into words, so that every post, and every AI tool you use, sounds like you.
Get The Voice Primer, $27If you're ready to figure out what your social media should be doing for your school, camp, or organization, I'd like to hear from you. Tell me where you are and where you want to be, and we'll figure out whether it makes sense to work together.
That first call is always free.
Book a Discovery Call